Best Football Betting Sites in the UK

How Do We Choose The Best Football Betting Sites? 

Here at 101 Great Goals, we want to be able to direct our readers to the best football betting sites in the UK where they can take advantage of the best value for money offers the bookies are currently running.

There are several factors to be considered when choosing which site to sign up with and that’s why we’ve compiled a list of the five best UK football betting sites in 2024. Read on to see which bookies made the cut and why they stand out above the rest in an increasingly saturated and competitive market.

Criteria for Choosing the Best Sites

If you are wondering how our experts choose the best football betting sites, we have compiled a list of the key features they look for and try out before recommending them to you. Keep reading to learn why these are important features in determining the best bookmakers.

Live Streaming

A popular feature that keen football bettors nowadays look for is the ability to livestream matches. To be considered a top football betting site, our experts check a site for its streaming options and try them out. This feature enables fans to place their bets and watch the match all in one place, and even follow their bets live and place live in-play bets according to the action as it happens.

Competitive Odds

Another key feature that our experts look for when determining if a site is one of the best for online football betting is the odds that are on offer. These need to be of value to customers so that they want to wager on football matches at a site, and the odds must also be competitive next to its rival football betting sites. Our experts take the time to compare the odds at all of these sites to ensure only the bookies with the best football betting odds make the final cut.

Range Of Payment Options 

It is vital for football betting sites to accept a range of payment options and methods so that all customers can use a preferred method when performing transactions. Our football betting experts check out what options are available and look out for the recognised brands before recommending any site. Customers can feel confident that each site in this article accepts trusted payment methods such as Visa, Mastercard, Maestro, PayPal, Skrill, Apple Pay, Prepaid cards, Online Banking, and many more.

Mobile Compatability 

Nowadays, it is almost a given that any football betting sites will offer their platform and services on mobile and desktop. So, it is another feature our experts check out when choosing the country’s best football betting sites. Each of the top bookmakers identified has a fully functional platform on both desktop and mobile, whether accessed via a mobile browser or a dedicated mobile app that can be downloaded, so the same great experience had on the website can also be enjoyed on mobile.

Ease Of Use

Finally, our experts determine whether or not each site is easy to use. Customers will want a platform that is simple to navigate and enables them to find what they want while offering all the best features. If both of these aspects work in tandem, the football betting site will feature above. Some key aspects in determining ease of use are a well-laid-out website, a simple sign-up process, betting categories, and more.

Top Football Betting Sites in the UK

Here are some of the top football betting sites in the UK:

• Betffred: Known for its extensive markets and live streaming options.
• William Hill: A trusted name with a long history and excellent customer support.
• BetVictor: Innovative features and a robust mobile app.

Betfred

Sitting in second place is Betfred. Another large and reputable football betting site that knows just what its customers want. Sign up to Betfred for all your online football betting needs and receive £50 in free bets to explore more of what is on offer when you place a first qualifying wager of £10. This is not the only exciting offer at the site, as it is also home to many more registered customers. Enjoy competitive odds across many markets and on your desktop and mobile devices with the exclusive Betfred mobile app, which is available to download on iOS and Android.

New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply

• Claim Betfred Offer Here 

William Hill 

The list of the top five best football betting sites UK continues with William Hill, a recognised and long-serving betting site home to many fantastic football betting features. A stand-out feature at the site is its incredible welcome offer, where customers can claim £60 in William Hill football betting free bets when they sign up and place a qualifying wager of £10. Alongside this, expect to find a range of betting markets, a well-laid-out and organised website, plenty of offers for first-time users and returning customers and a platform that is fully accessible on a mobile device.

18+. Play Safe. New players only, using promo code T60. Valid from 13/04/2022. Online play. Get £60 Bonus split between Vegas & Sports in the following manner – (i) Deposit £10 to unlock £20 Vegas Free Bet on Selected Games (72hr expiry, wagering reqs apply); then (ii) bet £10+ (odds 1/2+) with cash (excl. £10 deposit) or Vegas winnings (after wager reqs met). Once settled, receive £40 Sports Free Bets excluding Virtual Markets (4x £10, 7 days expiry). Payment methods & country restrictions apply. #ad T&Cs apply

• Claim William Hill Offer Here

BetVictor 

Next is one of the oldest operating online football betting sites. BetVictor still offers that ‘old-school’ bookies feel while consistently keeping up with the newcomers to the industry. Its welcome offer is hard to ignore, offering new customers signing up for the first time £20 in free bets to use across its sports markets when they register and place their first £10 bet. Use your free bets to enjoy more of BetVictor’s offers. Choose from the vast range of sports and football markets and impressive odds while also live streaming your team in action, all in one place.

18+ New customers only. Opt in and bet £10 at odds of evens within 7 days of registration. Get £20 in Free Bets. Bonuses expire in 7 days. Debit Card/Apple Pay payments only. T&Cs Apply, See below. GambleAware.org | Please gamble responsibly

• Claim BetVictor Offer Here 

Football Betting Offers

Football betting offers one of the largest selections of different betting options when it comes to sports betting. At the best football betting sites, you can wager on the results of a match, both teams to score, the total goals scored in a game, and more. Your winnings from these bets can be won in free bets as well! We have looked into the most popular betting options in more detail below. 

Both teams To Score (BTTS) 

Placing a Both Teams To Score (BTTS) wager does exactly what it says on the tin. Place your bets on both teams in a match to score a goal for your wager to win. If only one of the teams scores, your bet will lose. This is a really popular wager placed at football betting sites by keen punters and fans.

Full-Time Result 

Predict the full-time result of a win, draw, or loss when betting on the full-time result of a match. Another popular and simple football betting option claimed by many at online football betting sites is a great chance for anyone to get involved.

Total Goals (Over/Under) 

Total Goals bets are where you wager on the total number of goals scored in a match. It is not focused on one team’s total but the total of the entire fixture, regardless of the side or the scorers. Total goals are represented as an over or under bet where to win; the goals must be over the prediction if you placed an over bet or under for an under bet. For example, betting there will be over 1.5 goals in a game where 2 or more goals are scored, your bet will win!

Accumulator 

Accumulators, often called accas, are one of the most used football betting options. To create an acca, combine several single bets into one, and for it to win, each of the selections you have included will need to win. These are a great way to bet on football matches as they allow you to place bets on events across different days. So, if a team are playing Friday night and another you select on Monday night, your acca will run through until the final fixture has concluded.

Can I Live Stream Football On betting Sites? 

A fantastic incentive for signing up for any of these best online football betting sites is that all of them allow customers to live stream football matches. An exclusive offering that tends to involve having a qualifying wager placed on the game beforehand, it is great for customers who enjoy live betting and placing in-play bets while following the action. It allows for placing and adjusting bets accordingly, making the decision to cash out early or let the bet run its course. It puts everything together in one place, meaning you will not miss out on any of the match action to place your football bets.

What Are The Best Football Competitions To Bet On?  

With so many fantastic leagues and competitions in the world of football, it can be difficult to decide which are the best for all of your football betting needs. Ultimately, the Premier League takes the top spot on the list, followed closely by various European leagues and competitions, which we will discuss in more detail below. 

Premier League 

Arguably the biggest league in the world, the Premier League is home to some of the most competitive and unpredictable action. This doesn’t just provide entertainment for the fans at the matches and on TV but is also one of the reasons why betting on football in the Premier League is so popular compared to the rest of the leagues and competitions. With some of the largest TV selling rights, the Premier League is viewed by more than 4.7 billion people, with regular sellouts of stadiums. There is so much action for the best football betting sites to promote offers on, too, with midweek and weekend league action throughout the year! 

Serie A 

Serie A is home to the best Italian teams, all battling it out for places in Europe and the title. Up until the 1980s, Serie A was considered the best league in the world, with some intense matches that showed pure Italian love and passion for the sport. Still one of the favourite leagues to watch and bet on, too; it is where the likes of Inter and AC Milan compete, alongside Juventus, AS Roma, Napoli, Lazio, and more. Check out all of the best Serie A football betting offers at any of the sites above.

Bundesliga 

The top league in Germany continues to provide some of the best football action and football betting for fans of the beautiful game. A league full of outstanding quality players and teams, often overshadowed by Bayern Munich’s dominance, it is another strong group of 18 clubs battling to be crowned kings of Germany. The league also features European competitors such as Borussia Dortmund, RB Leipzig, and Bayern Leverkusen.

La Liga 

The best league in Spain and another popular football betting category for football fans worldwide, this is the home to some of the heavy hitters in Europe. La Liga took the number one spot in terms of the best league in Europe and worldwide for a long period of time during the late 00s and mid-2010s, soon to be taken over by the Premier League. It features Barcelona, Real Madrid, Atletico Madrid, Sevilla, Real Sociedad, and more, it’s another unpredictable and exciting venture for football betting enthusiasts to get involved with and fans of the clubs.

UEFA Champions League, Europa League, Conference League 

Tuesday, Wednesday, and Thursday night staples in football-mad households are the European competitions, where the best sides from each league across Europe come together to fight for the title of arguably the biggest prize in football to become Champions of Europe—another fantastic opportunity to get involved with these best football betting sites!

International Tournaments  

Finally, international tournaments such as the FIFA World Cup, the European Championships, AFCON, Copa America, and more are where the best countries in world football take centre stage. Many football betting sites use these tournaments as a platform to promote their sites and offers, whether as sponsors or promoters or just by offering great odds, promotions, and live streaming of the matches. The tournaments attract a lot of global interest, and therefore, all of the best football betting sites UK offers, such as welcome bonuses, are much more valuable and prominent.

What To Do If You Have A Gambling Problem

We understand that gambling can be fun, but it is always important to gamble responsibly. If you are struggling with a gambling problem, please do not hesitate to ask for help. There are people who can help you get on the road to recovery. Below, we have listed some helpful resources to help aid you on the road to recovery. 

• National Gambling Helpline: 0808 8020 133
• GamCare: https://www.gamcare.org.uk
• GambleAware: https://www.begambleaware.org/

FAQs 

What Does Each Way Mean In Football Betting?

Placing an Each Way Bet in football betting is where you wager on a team to win a match and to lose the match. It is two bets combined into one with double the amount wagered, one amount for each way the result could go.

How Does Football Betting Work? 

Place a wager at any of the sites included on the list of the best football betting sites UK above on any football match you like. Select to place a bet on any of the markets, such as BTTS, full-time result, Accas, total goals, or any option you like, and if your bet is successful, you will receive your winnings.

What Does BTTS Mean In Football Betting? 

BTTS in football betting terms stand for Both Teams To Score. Place a bet on both teams in a match to score a goal, and if they have it by full-time, your bet will win.

What is the best site for football betting? 

During our research, we found that all signs of a great online betting site point towards William Hill.